We are a farmer and a florist - an urban flower farm and a floral design studio working hand in hand.

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Holloway’s Garden is a local, urban flower farm growing across multiple areas of Indianapolis. Founded by Melissa Holloway, the farm is dedicated to cultivating distinctive, high-quality seasonal blooms selected specifically for their ability to thrive in our region.

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In 2017, Melissa stepped away from her office career to pursue a calling rooted in agriculture and the land. What began as curiosity quickly became commitment. She immersed herself in farming - studying the craft, taking classes, apprenticing under experienced growers, and learning every layer of what it takes to build a sustainable flower farm from the ground up. That foundation of education and hands-on experience shapes Holloway’s Garden today.

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Melissa’s approach to growing is meticulous and deeply intentional. The farm operates using 100% organic, regenerative practices, prioritizing soil health and ecological balance. Many of the flowers are cultivated from seed - carefully selected, started, and nurtured to maturity with close attention at every stage of growth. Each variety is chosen not simply for productivity, but for character, movement, and presence. Rather than growing what is commonly seen, Holloway’s Garden focuses on blooms that feel refined and unexpected - flowers with texture, nuance, and sophistication.

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The result is more than beautiful flowers. It is a collection of seasonal stems that are exceptionally healthy, regionally rooted, and distinct within the Indianapolis floral landscape.

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Off Fox Hill Design Studio is a floral design studio founded in 2025 by Nicole Renna, former co-owner of Fiore Designs in Los Angeles, California. After selling Fiore in 2023 and relocating to Indianapolis, Nicole returned to floral design with a renewed sense of purpose. She now works exclusively with flowers grown at Holloway’s Garden, creating luxury-level designs rooted entirely in what is grown here, in season, and with integrity. By committing fully to locally grown blooms, her work bridges high-level floral design with regenerative agriculture - elevating regional flowers into refined, artful arrangements while strengthening connection within the community. Each piece is both sophisticated and grounded, proving that luxury and locality can exist beautifully together.

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With over a decade of experience, she has created floral work for high-profile private and corporate clients alike - from daily deliveries and weekly home and business accounts to weddings, parties, and large-scale events.

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Locally grown. Locally designed. Rooted in community.

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Together, Melissa and Nicole create thoughtful, intentional floral designs using flowers grown in the heart of Indianapolis at Holloway’s Garden.